Tuesday, October 2, 2012

Book #58: Imagine: How Creativity Works by Jonah Lehrer

This was a pretty interesting pop science read. It reminded me a lot of Malcolm Gladwell's stuff (and indeed, Malcolm Gladwell even provided one of the blurbs on the back cover), which means it was well-written and had a good balance of factual information and narrative. I've read books that were trying to be like this but ended up being too dry and were extremely boring, but this one didn't follow that pattern. Lehrer writes about all the different sources of creativity and where it comes from in our brains and in our interactions with others, reviewing the most current scientific research and incorporating some great narratives to illustrate his points. I especially liked the chapter about how Pixar Studios works and where they get their ideas and processes. I did tend to skim the sections where he was actually reviewing the brain patterns and neurological functions related to creativity--it still got a little bit too in-depth for me--but overall this was a great read!

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